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Esens Custom Fragrances was a featured service in
All About The Pretty
Beauty Blog this month. Please visit this site that reviews beauty products from around the world.
Image of Flam Chen performer, New Years Eve,
Bisbee, AZ
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Newsletter Sign-up
Flam Chen performance
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Dear Friends and Customers,
If
you are signed up for multiple email lists like me, I am sure this past
week you have received several emails from people and businesses
welcoming you back with wishes of the best of New Year ahead for you.
Now it is my turn! A very Happy 2008 to each one of you! It is great to
reconnect and I hope this finds you well and easily getting back into
your regular schedules. This month, I have a brief article on fragrance
history and trends. I hope you enjoy it.
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Fragrance History and Trends
The
fragrance industry over thousands of years has been driven by a mixture
of biological responses, perceived psychological needs and memory. In
Egyptian times, rich oils and unguents were used for burial and
religious purposes. It was believed that the scented materials
transported the deceased to their next lifetime. In the Middle Ages,
various fragrant substances were functionally used to mask body scent
as washing regularly was not available. From the 16th to 19th
centuries, perfumes were used exclusively by the wealthy and France
became the world center of perfumery. Synthetics fragrance notes were
first developed in the late 1800's. When this occurred, perfumes were
no longer limited to the rich. With the dawning of scientific methods
of gas chromatography and mass spectrometry in the 20th century,
long-guarded fragrance formulas could not be kept secret and plethora
of mass-produced scents and their "rip-offs" were designed. As our
society became more technologically advanced, we moved from the beauty
of the rare scent to a world of mass production, alcohol-based and
watered-down perfumes and colognes. Currently, every one is creating a
scent today such as the huge celebrity-produced fragrance market.
In
the early 90's, I was residing in Denver, Colorado and I was fortunate
to attend a work shop given by John Steele, a brilliant and
world-respected authority in aromatherapy. Already a custom perfumer
at the time, I was deeply impressed when Mr. Steele predicted
accurately that we were progressing into what he called an "Olfactory
Renaissance". We were moving forward into an age when people were
returning to the purposeful origins of scents and essential oils....to
heal, to arouse consciousness, to center, and to become individual.
Customized scents are now coming full circle once again and people are
beginning to see the importance and value of not being one of the
masses. Custom fragrances create one's "personal atmosphere" of
individuality, confidence and purpose. I am proud to announce that
2008 marks my 17th year in providing custom fragrance services. Without
being aware it at the time, Esens Custom Fragrances was already part of
the newest trend in the fragrance industry.
Image of Flam Chen
"moth" lifted by balloons, New Years Eve, Bisbee, Arizona. If you have
a MySpace connection, more images of Flam Chen can be seen on my MySpace Page under the "pics" section.
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Monthly Special
With
each custom fragrance and/or gift certificate order through January 21,
you will receive a 1/8 bottle of Esens Signature Winter fragrance
called Mystique. This 3 month supply is a $25 value. Mystique is deep,
warm, musky, earthy and sensual. For the woman who wants to make a
statement about her exotic and mysterious strength.
Image of Namoli Brennet performing at the Epic Cafe on Christmas Eve Day, Tucson, Arizona.
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Take care, every one. I will be back towards the end of the month with my Valentine's Day special.
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Kathleen Dreier
Esens Custom Fragrances
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